Ambassador Cruise Line Review: Cruise Ship Guide, Itineraries, Bookings & Deals

Ambassador Cruise Ships, a relatively new player in the cruise industry, has quickly made a name for itself with its innovative approach to luxury cruising. Founded in 2018 by a group of seasoned industry professionals, Ambassador Cruise Ships set out to redefine the traditional cruise experience by combining elegance, sophistication, and personalized service in a way that resonates with modern travelers seeking a more intimate and exclusive voyage. The launch of Ambassador Cruise Ships marked a significant moment in the industry, as the company unveiled its vision for a new era of luxury cruising. The maiden voyage of the Ambassador Serenity, the flagship vessel of the fleet, set sail from Miami to the Caribbean, showcasing the ship’s exquisite design, luxurious amenities, and commitment to providing guests with a truly exceptional experience. The concept of Ambassador Cruise Ships revolves around creating a sense of exclusivity and refinement, where every detail is meticulously curated to cater to the discerning tastes of its passengers.

In a Nutshell…

  1. Fleet: Ambassador Cruise Line operates two ships: Ambience and Ambition.
  2. Ambience: This ship, also known as the “first lady of the sea,” offers an authentic cruise experience. Derived from the French word for “surrounding,” Ambience aims to create the perfect onboard atmosphere for guests.
  3. Ambition: The sister ship to Ambience, Ambition continues the commitment to inspire and delight guests effortlessly and sustainably.
  4. Ownership: Ambassador Cruise Line UK owns and operates both ships.
  5. History: Ambience, formerly known as MS Satoshi, CMV Amy Johnson, P&O Pacific Dawn, and Regal Princess, set sail from Tilbury in April 2022.
  6. Size: Ambition, previously AIDAmira, Costa neoRiviera, Grand Mistral, and MS Mistral, carries 1,200 guests across 680 cabins on 10 guest decks.
  7. No-Fly Voyages: Ambience and Ambition offer ex-UK no-fly range of voyages.
  8. Regional Ports: Ambassador sails from eight regional ports, providing a convenient departure point for British travelers.
  9. Premium-Value: The cruise line focuses on premium-value experiences for its passengers.
  10. Authentic Cruising: With its fleet, Ambassador aims to provide an authentic and enjoyable cruising experience for all guests.

History of The Ambassador Cruises

Ambassador Cruise Line, a premium value no-fly cruise line, offers an authentic and welcoming experience at sea to the British market. Its first ship, Ambience, set sail in April 2022, marking the beginning of the line’s ex-UK no-fly voyages. With a focus on premium-value, the cruise line provides a diverse range of itineraries departing from London Tilbury and seven other UK regional ports, offering carefully curated sailings to destinations such as the British Isles, the Norwegian Fjords, Iceland, and several short break cruises.

The Ambience, Ambassador Cruise Line’s flagship (Read our Full Review about the Ambience), has undergone a remarkable transformation, representing the blueprint for “premium value” success. Originally built by the celebrated Chantiers de l’Atlantique in 1999, the ship’s renovation in 2022 disproved skeptics’ notions that older ships cannot be revived for contemporary use. As a result, Ambience has set a new standard, offering a spectacular first impression and showcasing the ship’s quality and mantra. The vessel’s rich history includes traversing the globe under various names for different cruise firms, ultimately leading to her current role as the centerpiece of Ambassador Cruise Line’s premium value offerings.

Ambassador Cruise Line is committed to delivering distinguished cuisine, fascinating voyages, and great entertainment on a classic cruise ship. The cruise line’s adult-focused and age-inclusive approach, primarily aimed at the 50-plus market, fosters a community at sea where guests forge long-lasting friendships with both fellow guests and the diverse and friendly crew. This commitment extends to offering multi-generation cruises over the summer holidays, catering to a wide spectrum of passengers and creating a welcoming and inclusive environment on board.

Ambassador Cruise Line places a strong emphasis on guest reassurance, with measures in place to ensure financial protection for all guests booking with the cruise line. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, the company provides insurance cover and operates a fully independently managed Trust Account where guests’ funds are deposited and only released when the cruise departs. Additionally, the cruise line offers a booking guarantee in the event of a canceled cruise, providing guests with peace of mind when making their travel arrangements.

As Ambassador Cruise Line continues to navigate the evolving landscape of the cruise industry, its commitment to delivering the highest health and safety standards, including a policy that requires all guests and crew to be vaccinated against COVID-19 prior to sailing, reflects its dedication to providing a secure and enjoyable cruising experience. The cruise line’s focus on offering a range of iconic voyages, including the Inaugural Grand Round the World Cruise, showcases its vision for delivering unique and immersive travel experiences to its passengers.

Ambassador Cruise Line’s journey through history and transformation is a testament to its dedication to providing an authentic, welcoming, and inclusive cruising experience. The cruise line’s commitment to delivering outstanding service, ensuring guest reassurance, and offering a diverse range of itineraries underscores its position as a prominent player in the premium value no-fly cruise market. As Ambassador Cruise Line continues to set new standards and redefine the cruising experience, its legacy as a warm and welcoming community at sea remains at the forefront of its mission.

This review provides a comprehensive exploration of Ambassador Cruise Line’s historical significance, transformation, and commitment to delivering a premium and inclusive cruising experience, showcasing the cruise line’s remarkable journey and its vision for the future of cruise travel.

Read out Full Review about the Ambassador Ambience

Destinations of Ambassador Cruises

Ambassador Cruise Line, a name synonymous with elegance and adventure, offers a plethora of exciting destinations for travelers seeking unforgettable experiences. Whether you’re a seasoned cruiser or embarking on your maiden voyage, there’s an itinerary to suit your tastes and budget.

1. British Isles Exploration

The rugged coastlines, ancient castles, and charming villages of the British Isles beckon. Imagine cruising along the dramatic shores of Scotland, visiting the historic cities of Edinburgh and Glasgow, or exploring the mystical landscapes of the Isle of Skye. Ambassador Cruise Line takes you on a journey through the heart of British history and culture.

2. Norwegian Fjords: Majestic Beauty

Prepare to be awestruck by the Norwegian Fjords. These deep, glacier-carved valleys offer breathtaking vistas of snow-capped peaks, cascading waterfalls, and serene fjord waters. Sail past charming villages, where colorful houses cling to the cliffs, and immerse yourself in the tranquility of nature.

3. Iceland: Land of Fire and Ice

Iceland, with its otherworldly landscapes, is a must-visit destination. Picture yourself soaking in geothermal hot springs, exploring volcanic craters, and witnessing the mesmerizing Northern Lights. Ambassador Cruise Line allows you to experience the magic of this unique island.

4. Short Break Cruises

Sometimes, a quick escape is all you need. Ambassador Cruise Line offers short break cruises, perfect for rejuvenating weekends or brief getaways. Explore historic cities, indulge in gourmet dining, and unwind on board as you sail to charming ports.

5. Sun-Kissed Adventures

Escape the winter chill with Ambassador Cruise Line’s sun-kissed voyages. From the Canary Islands to the vibrant streets of Cuba, the pristine beaches of the Caribbean, and the exotic allure of Cape Verde, these cruises promise warmth, relaxation, and cultural immersion.

6. Scandinavian Marvels

Discover the allure of Scandinavia. Sail to the bustling streets of Copenhagen, explore the historic sites of Stockholm, and marvel at the architectural wonders of Helsinki. Ambassador Cruise Line’s Scandinavian voyages offer a blend of modernity and tradition.

Where Does Ambassador Cruise Line Sail From?

Ambassador Cruise Line departs from various ports, ensuring convenience for travelers who prefer no-fly cruises. Their flagship vessel, Ambience, sets sail from London Tilbury and regional UK ports, including BelfastBristolFalmouthDundeeLiverpool, and Newcastle.


Ambassador Cruise Ships has since expanded its fleet with the addition of the Ambassador Elegance and the Ambassador Harmony, each embodying the company’s design philosophy of understated elegance and timeless sophistication. The ships feature spacious suites, elegant public spaces, and a range of upscale amenities that cater to the needs of luxury travelers. The design ethos of Ambassador Cruise Ships is characterized by a harmonious blend of classic and contemporary elements, creating an ambiance of refined luxury that sets the stage for an unforgettable cruising experience.

One of the hallmarks of Ambassador Cruise Ships is its unwavering commitment to service excellence and personalized hospitality. From the moment guests step on board, they are greeted by a dedicated team of staff who anticipate their every need and ensure that their stay is nothing short of extraordinary. The crew members on Ambassador Cruise Ships are known for their professionalism, warmth, and attention to detail, creating a welcoming and inclusive atmosphere that makes guests feel like they are part of an exclusive club of discerning travelers.

Ambassador Cruise Ships take pride in their culinary offerings, with a focus on delivering gastronomic experiences that delight the senses and tantalize the taste buds. The ships feature a variety of dining venues, from elegant fine dining restaurants to casual al fresco eateries, where guests can savor a diverse array of gourmet dishes prepared by talented chefs. The culinary team on Ambassador Cruise Ships is dedicated to sourcing the finest ingredients and creating menus that showcase both international flavors and local specialties, ensuring that every meal is a memorable and indulgent experience.

In addition to its luxurious accommodations and exceptional service, Ambassador Cruise Ships offer a range of entertainment and enrichment programs designed to engage, inspire, and entertain guests throughout their voyage. From live music performances and theatrical productions to guest lectures and cultural workshops, there is always something exciting happening on board. The ships also feature a variety of recreational facilities, including fitness centers, spas, and swimming pools, providing guests with ample opportunities to relax, rejuvenate, and stay active while at sea.In conclusion, Ambassador Cruise Ships have quickly established themselves as a premier luxury cruise line, known for their sophisticated design, personalized service, and commitment to providing guests with an unparalleled cruising experience. With a focus on elegance, refinement, and exclusivity, Ambassador Cruise Ships have redefined the traditional cruise experience, setting a new standard for luxury travel on the high seas. Whether exploring exotic destinations or simply enjoying the onboard amenities, guests aboard Ambassador Cruise Ships can expect a voyage that is as unforgettable as it is indulgent.

– Reviewed by Contributing Author Silvester Thomson

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N.B. – The information on this review has been compiled by contributing author and Cruise Expert Silvester Thomson for and is provided “as is” for the convenience of online readers. The Sources come from personal opinions, online research on official and unofficial websites, and in some cases with the help of AI generated content. It should not be taken as fact, as it can be mistaken or altered by future ship modifications from the cruise line done after review. does not and cannot verify all information and should not be taken as granted fact. All readers must take measures to find reliable facts by their travel agent or from the official page of the cruise line to verify any doubts.

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